While developing and managing CRM systems for many years, it has become clear that organizations are missing out on substantial opportunities to grow sales. What are the main challenges at hand:
The CRM database is growing rapidly and is becoming unstructured.
We can not effectively run marketing and sales activities across cities, counties, or even metro areas.
The sales team needs to know where to focus their efforts.
Without geo data to structure and enhance the existing CRM, and without market data to track against current market share, it’s impossible to effectively manage sales growth....Read more....
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